FreshFrog Communications will help you get your website noticed on the major search engines. The following is an internet marketing overview:
Search Engine Marketing (SEM)
*Search engine optimization (SEO) - increase search engine rankings and increase qualified visits to your website using proven keyword, research, and content development.
Web site optimization involves editing of your website's content and code to improve rankings in the natural, 'free' search results of a search engine like Yahoo, Google and MSN. (Natural listings are also referred to as "organic" rankings.)
To reach the top of major search engines, like Google, I focus on both on-page optimization and off-page optimization. I make sure the meta tags, including your title tag, description tag, and keywords tag, relate what you do. These are important for classifying your web page and communicating to the major search engines the content of your page.
Optional strategies that are important for maintaining a high ranking in the web 2.0 world is using social book marking sites; submit original content to article directories and authoritative sites in order to generate back links; and create pages about your site or a particular product on a web 2.0 site.
These strategies ensure that your web pages are properly coded and that many third party websites are finding your site and linking in.
Pay Per Click (PPC) &
Paid Inclusion Marketing
*Paid inclusion & Pay-Per-Click (PPC) management - get the best return on your investment with PPC marketing such as Google AdWords, Google AdSense, Yahoo Search Marketing (Overture) and more. Submit to paid inclusion directories like Yahoo Directory, LookSmart and more.
Web Analytics
*Web analytics - See what works and what doesn't on your website with advanced traffic tracking, search engine placement tools, usability research and seasoned advise. Used for Search Engine Marketing, Paid Inclusion and Pay-Per-Click web marketing tactics.
Email Software
*Email software - build and grow relationships by staying in touch with your clients easily and affordably using Constant Contact email marketing software;
*Email newsletter production - let us make preparing your email newsletter campaign from A to Z a breeze. To learn more please subscribe to receive our free email newsletter detailing more about what we do.
