Pay Per Click Marketing
Paid marketing strategies such as Google AdWords and Yahoo Search Marketing (formerly known as Overture) get you in front of your audience for the right keywords immediately.
Paid web marketing is also a wonderful compliment to search engine or "organic" marketing.
Pay-Per-Click Bid Management
Pay-per-click (PPC) pay-for-inclusion marketing helps ensure that your web site is quickly and appropriately listed in search engines' sponsored sections.
Custom Fit's keyword bid management services help your pay-per-click advertising stay in the position that you want, at a price that offers the best return-on-investment. With ROI tracking you will not be spending any more on paid marketing that you should.
Keyword Selection
The appropriate keyword / key phrase selection is critical to paid marketing success. With your input, we'll utilize proven keyword strategies and research to make sure you get the biggest buck for your marketing dollar.
There are clear steps to managing pay-per-click (PPC) advertising. Here they are:
- Keyword Selection
- Select the right keywords using tools such as Key Word Discovery, Word Tracker, Google AdWords and Yahoo Search Marketing keyword selection tools. - Write Your Ads Carefully - Copywriting for PPC ads is critical. They must be compelling and address the keywords.
- Build Compelling Landing Pages - The page that website visitors click to via a PPC campaign is critically important. It must be relevant to the keywords you select and show a clear 'call to action'.
- Bid & Monitor Keywords - You win in PPC management by paying what you need in order to get and no more. In order to determine if your campaign is a success monitor what you are paying, your success and tweak ads and landing pages to optimize success!